{"id":37740,"date":"2020-12-03T09:27:24","date_gmt":"2020-12-03T14:27:24","guid":{"rendered":"https:\/\/visualsp.com\/blog\/internal-comms-doesnt-work-heres-how-to-change-that\/"},"modified":"2025-01-23T23:57:05","modified_gmt":"2025-01-24T04:57:05","slug":"internal-comms-doesnt-work-heres-how-to-change-that","status":"publish","type":"post","link":"https:\/\/www.visualsp.com\/blog\/internal-comms-doesnt-work-heres-how-to-change-that\/","title":{"rendered":"Internal comms doesn\u2019t work. Here\u2019s how to change that"},"content":{"rendered":"<p><span data-contrast=\"auto\">Internal communications\u00a0<\/span><span data-contrast=\"auto\">are not working. That\u2019s the conclusion\u00a0<\/span><span data-contrast=\"auto\">we can draw from countless surveys on the effectiveness of business comms strategies.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Research\u00a0<\/span><span data-contrast=\"auto\">reveals<\/span><span data-contrast=\"auto\">\u00a0that<\/span><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/preppio.com\/your-employees-are-not-reading-your-emails\/\"><span data-contrast=\"none\">30%<\/span><\/a><span data-contrast=\"auto\">\u00a0of employees\u00a0<\/span><i><span data-contrast=\"auto\">never<\/span><\/i><span data-contrast=\"auto\">\u00a0read internal emails.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">O<\/span><span data-contrast=\"none\">nly 6%<\/span><span data-contrast=\"auto\">\u00a0of employees click\u00a0<\/span><span data-contrast=\"auto\">on<\/span><span data-contrast=\"auto\">\u00a0links in company emails.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"https:\/\/www.tribalimpact.com\/blog\/how-to-improve-employee-communication-in-the-workplace\"><span data-contrast=\"none\">T<\/span><span data-contrast=\"none\">hree quarters<\/span><\/a><span data-contrast=\"auto\">\u00a0of staff feel they\u00a0<\/span><span data-contrast=\"auto\">are missing out on company news.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Now, i<\/span><span data-contrast=\"auto\">f you\u00a0are in charge of\u00a0internal communications\u00a0<\/span><span data-contrast=\"auto\">at<\/span><span data-contrast=\"auto\">\u00a0your organization, these kinds of statistics can be discouraging to read.\u00a0<\/span><span data-contrast=\"auto\">The positive news is that it is totally possible to\u00a0<\/span><span data-contrast=\"auto\">turn these numbers around with an internal communications strategy that responds to the way people work today.<\/span><span data-contrast=\"auto\">\u00a0Many IC strategies rely on email and\u00a0<\/span><span data-contrast=\"auto\">announcements on the intranet.\u00a0But,\u00a0this approach just doesn\u2019t match up with how people consume information today.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Let\u2019s look at why internal communications is struggling \u2013 then look at how it can be refreshed for\u00a0<\/span><span data-contrast=\"auto\">the 2020\u2019s.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"padding-left: 160px;\"><strong><span data-contrast=\"auto\">Video:\u00a0<\/span><\/strong><a href=\"https:\/\/info.visualsp.com\/blog\/how-to-get-more-attention-from-your-personnel-for-your-important-messages\"><span data-contrast=\"none\">Get more attention for\u00a0<\/span><span data-contrast=\"none\">important staff<\/span><span data-contrast=\"none\">\u00a0messages<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"1\"><span data-contrast=\"none\">Why\u00a0<\/span><span data-contrast=\"none\">your\u00a0<\/span><span data-contrast=\"none\">coworkers are not reading internal comms<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Imagine receiving an email with this subject line:\u00a0<\/span><i><span data-contrast=\"auto\">\u201c<\/span><\/i><i><span data-contrast=\"auto\">Change to EMEA customer data<\/span><\/i><i><span data-contrast=\"auto\">\u00a0policy\u00a0<\/span><\/i><i><span data-contrast=\"auto\">collection<\/span><\/i><i><span data-contrast=\"auto\">\u201d<\/span><\/i><i><span data-contrast=\"auto\">.<\/span><\/i><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It hardly makes you want\u00a0<\/span><span data-contrast=\"auto\">to open the message,<\/span><span data-contrast=\"auto\">\u00a0right?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And this is\u00a0<\/span><span data-contrast=\"auto\">the crux of the problem. In a world where<\/span><span data-contrast=\"auto\">\u00a0people are bombarded with information, internal comms which fail to\u00a0<\/span><span data-contrast=\"auto\">capture people\u2019s attention risk not being read.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Key challenges for internal comms in 2020 include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">Email overload<\/span><\/strong><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span data-contrast=\"auto\">Did you know, the average office worker receives\u00a0<\/span><a href=\"https:\/\/www.theguardian.com\/technology\/shortcuts\/2019\/apr\/08\/how-many-work-emails-is-too-many\"><span data-contrast=\"none\">121 emails<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><i><span data-contrast=\"auto\">per day<\/span><\/i><span data-contrast=\"auto\">! Unless your internal comms\u00a0are\u00a0<\/span><span data-contrast=\"auto\">incredibly urgent and engaging, it is likely that many employees either won\u2019t read them or\u00a0<\/span><span data-contrast=\"auto\">will only scan them quickly.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">Intranet graveyard<\/span><\/strong><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span data-contrast=\"auto\">Some company intranets are well organized and managed. Unfortunately, the majority\u00a0<\/span><span data-contrast=\"auto\">end up being cluttered places where company content simply never gets read.\u00a0<\/span><span data-contrast=\"auto\">In fact, o<\/span><span data-contrast=\"auto\">nly\u00a0<\/span><a href=\"https:\/\/medium.com\/@GoRadialspark\/community-cloud-for-employees-bringing-collaboration-to-your-organization-53f4cc241e03\"><span data-contrast=\"none\">13% of employees<\/span><\/a><span data-contrast=\"auto\">\u00a0say they visit their organization\u2019s intr<\/span><span data-contrast=\"auto\">anet\u00a0on a daily basis\u00a0\u2013 which\u00a0<\/span><span data-contrast=\"auto\">means that if you are posting content there, most employees simply won\u2019t see it.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><strong style=\"background-color: transparent;\"><span data-contrast=\"auto\">Not appropriate to where people spend their days<\/span><\/strong><span style=\"background-color: transparent;\" data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span data-contrast=\"auto\">Employees today\u00a0<\/span><span data-contrast=\"auto\">have many different places to spend their\u00a0<\/span><span data-contrast=\"auto\">workday \u2013 and this will vary by generation or business function<\/span><span data-contrast=\"auto\">. Some may primarily work in Outlook<\/span><span data-contrast=\"auto\">\u00a0(baby boomers and Gen X)<\/span><span data-contrast=\"auto\">. Others may\u00a0<\/span><span data-contrast=\"auto\">spend the day on your CRM<\/span><span data-contrast=\"auto\">\u00a0(sales and marketing)<\/span><span data-contrast=\"auto\">. Many will be most productive in Teams<\/span><span data-contrast=\"auto\">\u00a0(<\/span><span data-contrast=\"auto\">millennials and Gen Z)<\/span><span data-contrast=\"auto\">. This means that, unless your content is displayed in all these locations, a significant proportion of staff will miss company news.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"padding-left: 160px;\"><strong><span data-contrast=\"auto\">White Paper:<\/span><\/strong><span data-contrast=\"auto\">\u00a0<\/span><a href=\"https:\/\/info.visualsp.com\/white-paper-how-digital-workplaces-can-ensure-regulatory-compliance\"><span data-contrast=\"none\">How Digital Workplaces Can Ensure Regulatory Compliance<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"1\"><span data-contrast=\"none\">3 steps to refresh internal comms for the 2020\u2019s<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Internal communications have changed dramatically over the past decade. No longer are business announcements made\u00a0<\/span><span data-contrast=\"auto\">with<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">posters in communal areas<\/span><span data-contrast=\"auto\">\u00a0o<\/span><span data-contrast=\"auto\">r company-wide<\/span><span data-contrast=\"auto\">\u00a0emails<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">In the 2020\u2019s, internal communications need to reflect the<\/span><span data-contrast=\"auto\">\u00a0generational<\/span><span data-contrast=\"auto\">\u00a0diversity of\u00a0<\/span><span data-contrast=\"auto\">the workforce, the fact that people are short on time, overwhelmed with information and<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0increasingly<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0working from home.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here are\u00a0<\/span><span data-contrast=\"auto\">three ways to refresh internal communications:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri, Calibri_MSFontService, sans-serif\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">Review your current strategy<\/span><\/strong><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\"><span data-contrast=\"auto\">Start with the data<\/span><span data-contrast=\"auto\">\u00a0(i<\/span><span data-contrast=\"auto\">f you do not have this\u00a0<\/span><span data-contrast=\"auto\">at hand<\/span><span data-contrast=\"auto\">, conduct a company-wide survey<\/span><span data-contrast=\"auto\">). Find out what proportion of communications are consumed, by whom and\u00a0<\/span><span data-contrast=\"auto\">whether they\u00a0<\/span><span data-contrast=\"auto\">understand<\/span><span data-contrast=\"auto\">\u00a0it.\u00a0<\/span><span data-contrast=\"auto\">Once you have a baseline figure of how much internal communications are being\u00a0<\/span><span data-contrast=\"auto\">seen<\/span><span data-contrast=\"auto\">, you can then build a strategy to improve this<\/span><span data-contrast=\"auto\">\u00a0by<\/span><span data-contrast=\"auto\">\u00a0choosing\u00a0<\/span><a href=\"https:\/\/info.visualsp.com\/blog\/publishing-important-announcements-in-your-web-platform-with-visualsp-helps\"><span data-contrast=\"none\">new comms methods<\/span><\/a><span data-contrast=\"auto\">\u00a0and setting KPI\u2019s.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri, Calibri_MSFontService, sans-serif\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">Publish announcements in\u00a0<\/span><\/strong><strong><span data-contrast=\"auto\">multiple locations<\/span><\/strong><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\"><span data-contrast=\"auto\">As noted above, different\u00a0<\/span><span data-contrast=\"auto\">employees spend their working days in different locations. If only a handful of staff ever log onto the intranet, announcing key news there will be ineffective.\u00a0<\/span><span data-contrast=\"auto\">Find ways to send company-wide announcements that will reach all employees by publishing in multiple places at once. At the same time, try and\u00a0<\/span><span data-contrast=\"auto\">segment your user profiles so certain messages only reach people who need\u00a0<\/span><span data-contrast=\"auto\">to see them<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri, Calibri_MSFontService, sans-serif\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">Make reading some comms obligatory<\/span><\/strong><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\"><span data-contrast=\"auto\">Certain company information \u2013 such as new policies or legal issues \u2013 need to be seen and understood by every<\/span><span data-contrast=\"auto\">one.\u00a0<\/span><span data-contrast=\"auto\">A simple email or intranet news announcement will not suffice in this scenario. Try using\u00a0<\/span><a href=\"https:\/\/info.visualsp.com\/blog\/with-visualsp-premium-you-can-transform-your-announcements-into-banners-on-pages-in-your-web-platform\"><span data-contrast=\"none\">announcement pop-ups, videos or banners<\/span><\/a><span data-contrast=\"auto\">\u00a0which appear on the user\u2019s<\/span><span data-contrast=\"auto\">\u00a0browser and make them consume the information in full. You can even ask them to answer questions to prove they have understood the information.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"padding-left: 160px;\"><strong><span data-contrast=\"auto\">Read more:\u00a0<\/span><\/strong><a href=\"https:\/\/info.visualsp.com\/blog\/build-a-performance-support-compliance-training-program-with-visualsp-premium\"><span data-contrast=\"none\">Our guide to compliance training<\/span><span data-contrast=\"none\">\u202f<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"1\"><span data-contrast=\"none\">VisualSP\u00a0for comms and compliance<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">VisualSP\u00a0provides IC teams with a suite of powerful tools that help you get your messages to all staff.\u00a0<\/span><span data-contrast=\"auto\">Using banners and pop-ups, you can share crucial content in your SharePoint intranet, in\u00a0<\/span><a href=\"https:\/\/www.visualsp.com\/products\/microsoft-teams-training\/\"><span data-contrast=\"none\">Microsoft Teams<\/span><\/a><span data-contrast=\"auto\">\u00a0and across cloud apps in\u00a0<\/span><a href=\"https:\/\/www.visualsp.com\/products\/microsoft-365-sharepoint-training\/\"><span data-contrast=\"none\">Office 365<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Our rich content media mean you can enhance internal comms with text, video, photos or how-to guides<\/span><span data-contrast=\"auto\">\u00a0\u2013\u00a0and also\u00a0include question boxes\/surveys to test staff understanding of your messaging.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And\u00a0<\/span><span data-contrast=\"auto\">that\u2019s just part of the package.\u00a0VisualSP\u00a0also lets you offer your teams in-context\u00a0<\/span><a href=\"https:\/\/info.visualsp.com\/blog\/5-compelling-benefits-of-micro-training-and-one-weakness-0\"><span data-contrast=\"none\">microtraining<\/span><\/a><span data-contrast=\"auto\">\u00a0and\u00a0<\/span><span data-contrast=\"auto\">highly effective learning tools.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you are looking to refresh your organization\u2019s internal comms strategy for the 2020\u2019s, read about\u00a0our\u00a0<\/span><a href=\"https:\/\/www.visualsp.com\/\"><span data-contrast=\"none\">solutions<\/span><\/a><span data-contrast=\"auto\">\u00a0or contact\u00a0VisualSP\u00a0today for a\u00a0<\/span><a href=\"https:\/\/www.visualsp.com\/schedule-training-demo\/\"><span data-contrast=\"none\">no-obligation demo<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internal communications\u00a0are not working. That\u2019s the conclusion\u00a0we can draw from countless surveys on the effectiveness of business comms strategies.\u00a0\u00a0 Research\u00a0reveals\u00a0that:\u00a0 30%\u00a0of employees\u00a0never\u00a0read internal emails.\u00a0\u00a0 Only 6%\u00a0of employees click\u00a0on\u00a0links in company emails.\u00a0\u00a0 Three quarters\u00a0of staff feel they\u00a0are missing out on company news.\u00a0\u00a0 Now, if you\u00a0are in charge of\u00a0internal communications\u00a0at\u00a0your organization, these kinds of statistics can be [&hellip;]<\/p>\n","protected":false},"author":7059,"featured_media":37741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[443,441,414],"cta":[],"class_list":["post-37740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-communication","tag-compliance","tag-onboarding"],"_links":{"self":[{"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/posts\/37740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/users\/7059"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/comments?post=37740"}],"version-history":[{"count":3,"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/posts\/37740\/revisions"}],"predecessor-version":[{"id":40446,"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/posts\/37740\/revisions\/40446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/media\/37741"}],"wp:attachment":[{"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/media?parent=37740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/categories?post=37740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/tags?post=37740"},{"taxonomy":"cta","embeddable":true,"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/cta?post=37740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}