{"id":37647,"date":"2022-02-09T15:10:50","date_gmt":"2022-02-09T20:10:50","guid":{"rendered":"https:\/\/visualsp.com\/blog\/the-success-stories-of-contextual-microlearning\/"},"modified":"2024-07-24T10:20:54","modified_gmt":"2024-07-24T15:20:54","slug":"the-success-stories-of-contextual-microlearning","status":"publish","type":"post","link":"https:\/\/www.visualsp.com\/blog\/the-success-stories-of-contextual-microlearning\/","title":{"rendered":"The Success Stories of Contextual Microlearning"},"content":{"rendered":"<table style=\"border-collapse: collapse; table-layout: fixed; margin-left: auto; margin-right: auto; height: 1700px; width: 100%;\" width=\"100%\" cellspacing=\"0\">\n<tbody>\n<tr style=\"height: 1699px;\">\n<td style=\"padding: 0px; height: 1699px;\" valign=\"top\">\n<table style=\"border-collapse: collapse; table-layout: fixed; margin-left: auto; margin-right: auto; height: 1698px; width: 100%; border-style: none;\" width=\"100%\" cellspacing=\"0\" align=\"left\">\n<tbody>\n<tr style=\"height: 1696.98px;\">\n<td style=\"padding: 0px; height: 1697px;\" valign=\"top\">Last week I talked about the difference between\u00a0<a href=\"https:\/\/visualsp.us3.list-manage.com\/track\/click?u=2df3e8c83e83f08b7548bf1b2&amp;id=56b543a9bd&amp;e=4b8b24f87f\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"1\">Macrolearning vs Microlearning vs Contextual Microlearning<\/a>.<\/p>\n<p><!--more--><\/p>\n<p>The big question I want to answer this week is:<\/p>\n<p><em>Does this contextual microlearning stuff really work in reality?<\/em><\/p>\n<p>That's a very valid question.<\/p>\n<p>Since I have a front row seat\u00a0to seeing contextual microlearning in action day in, day out, let me share a couple of stories with you.<\/p>\n<p><a href=\"https:\/\/visualsp.us3.list-manage.com\/track\/click?u=2df3e8c83e83f08b7548bf1b2&amp;id=35d5afeae2&amp;e=4b8b24f87f\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"2\">Vanasse Hangen Brustlin (VHB<\/a>)<\/p>\n<p>VHB was rolling out\u00a0<strong>Dynamics 365 CRM to their 1,400 users<\/strong>\u00a0and knew that it was going to completely change the way their firm operated on a day to day basis. The product manager, Carissa, was in charge of this CRM rollout. She knew that it was going to be super important that they provide\u00a0<strong>training and support<\/strong>\u00a0directly\u00a0<strong>within the product<\/strong>\u00a0otherwise they were not going to get the Dynamics 365 platform adoption they wanted.<\/p>\n<p>They rolled out\u00a0<strong>VisualSP for Dynamics 365<\/strong>\u00a0to provide contextual support to their employees as an\u00a0<strong>overlay directly on top of Dynamics 365 sales<\/strong>. This way the relevant information found the users instead of the users having to search for it themselves.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.visualsp.com\/blog\/wp-content\/uploads\/2023\/10\/c310a585-c562-f11e-5609-8dca4f740b22.jpg\" width=\"500\" height=\"382\" data-imagetype=\"External\" \/><\/p>\n<p><em>An informational tooltip specific to customer processes<\/em><\/p>\n<p>The results in Carissa's own words:<\/p>\n<p>\"We\u00a0<strong>rarely get support questions<\/strong>\u00a0anymore\"<\/p>\n<p>\u201cPrior to using the tool . . . we as the product manager found we were repeating the same things over and over,\u201d she said. \u201cNow, we\u2019ve also used the tool to help drive\u00a0<strong>walkthroughs in Dynamics<\/strong>. And I believe that this is one of the best features of the in-context tool.\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border-collapse: collapse; table-layout: fixed; margin-left: auto; margin-right: auto;\" width=\"100%\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td style=\"padding: 0px;\" valign=\"top\">\n<table style=\"border-collapse: collapse; table-layout: fixed; margin-left: auto; margin-right: auto; border-top: 1px solid #ccc;\" width=\"100%\" cellspacing=\"0\" align=\"left\">\n<tbody>\n<tr>\n<td style=\"padding-top: 20px;\" valign=\"top\"><a href=\"https:\/\/visualsp.us3.list-manage.com\/track\/click?u=2df3e8c83e83f08b7548bf1b2&amp;id=afd8b05ff7&amp;e=4b8b24f87f\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"3\">Culver City<\/a><\/p>\n<p>Anissa at Culver City is in charge of\u00a0<strong>supporting 720 employees<\/strong>. She needed a\u00a0smart way to get the\u00a0<strong>right content to the right users at the right times<\/strong>\u00a0within their SharePoint and Office 365 applications.<\/p>\n<p>One of the use cases that Anissa utilizes VisualSP for is to\u00a0<strong>increase attendance<\/strong>\u00a0in her regular internal webinars and \"lunch and learn\" sessions. After starting to push info contextually through VisualSP, the\u00a0<strong>attendance to her events went up 10x<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.visualsp.com\/blog\/wp-content\/uploads\/2023\/10\/b5783b13-74cf-9a9e-f64a-dddfe8265d78.jpg\" width=\"500\" height=\"331\" data-imagetype=\"External\" \/><\/p>\n<p><em>An automatic pop-up announcing an upcoming meeting<\/em><\/p>\n<p>The results in Anissa's own words:<\/p>\n<p>\"I was\u00a0<strong>blown away with the results\u00a0<\/strong>I saw\"<\/p>\n<p>\u201cThe value of having\u00a0<strong>one [support platform] product for use with multiple applications<\/strong>\u00a0And that is fully customizable was a no-brainer\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border-collapse: collapse; table-layout: fixed; margin-left: auto; margin-right: auto; height: 29px; width: 100%;\" width=\"100%\" cellspacing=\"0\">\n<tbody>\n<tr style=\"height: 28px;\">\n<td style=\"padding: 0px; height: 28px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border-collapse: collapse; table-layout: fixed; margin-left: auto; margin-right: auto;\" width=\"100%\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td style=\"padding: 0px;\" valign=\"top\">\n<table style=\"border-collapse: collapse; table-layout: fixed; margin-left: auto; margin-right: auto; border-top: 1px solid #ccc;\" width=\"100%\" cellspacing=\"0\" align=\"left\">\n<tbody>\n<tr>\n<td style=\"padding-top: 20px;\" valign=\"top\">There are many more stories like the ones above. All have experienced the\u00a0<strong>power of contextual microlearning<\/strong>\u00a0to\u00a0<strong>increase user adoption<\/strong>\u00a0while\u00a0<strong>reducing support tickets<\/strong>\u00a0for their enterprise web applications.<\/p>\n<p>As they say, data doesn't lie. We make the\u00a0<strong>VisualSP analytics<\/strong>\u00a0as transparent as possible for our customers so they can continuously\u00a0<strong>measure ROI<\/strong>\u00a0for themselves.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.visualsp.com\/blog\/wp-content\/uploads\/2023\/10\/7565dfc2-4c43-a363-ba4c-d96c42a089c6.jpg\" width=\"500\" height=\"277\" data-imagetype=\"External\" \/><\/p>\n<p><em>Metrics that matter - VisualSP analytics showing ROI for a customer<\/em><\/p>\n<p>We're on a mission to prove that\u00a0<strong>this contextual microlearning stuff really works<\/strong>!<\/p>\n<p>If you want to see examples for yourself,\u00a0<a href=\"https:\/\/visualsp.us3.list-manage.com\/track\/click?u=2df3e8c83e83f08b7548bf1b2&amp;id=d9470fded5&amp;e=4b8b24f87f\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"4\">schedule a private demo<\/a>\u00a0for your team and we will show you the types of solutions we have been building for our customers and the benefits they are getting from them.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Last week I talked about the difference between\u00a0Macrolearning vs Microlearning vs Contextual Microlearning.<\/p>\n","protected":false},"author":7059,"featured_media":37648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"cta":[],"class_list":["post-37647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/posts\/37647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/users\/7059"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/comments?post=37647"}],"version-history":[{"count":2,"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/posts\/37647\/revisions"}],"predecessor-version":[{"id":39430,"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/posts\/37647\/revisions\/39430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/media\/37648"}],"wp:attachment":[{"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/media?parent=37647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/categories?post=37647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/tags?post=37647"},{"taxonomy":"cta","embeddable":true,"href":"https:\/\/www.visualsp.com\/blog\/wp-json\/wp\/v2\/cta?post=37647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}